8.00 – 8.30 – Welcome Coffee
8.30 – 8.45
Why Transmedia?
Stéphane Natkin – Host of the day
Director, ENJMIN
Professor, CNAM
8.45 – 9.30
Des ARG à la Fiction totale
Eric Viennot
Co-founder and Chief Creative Officer, Lexis Numérique
9.30 – 10.15
Trans-Immediate Transmedia : Mysteries of Storytelling in Real-Time
Lee Sheldon
Associate Professor, Department of Language, Literature and Communication
Co-Director Games and Simulation Arts and Sciences Program
Rensselaer Polytechnic Institute
10.15 – 10.45 – Coffee Break
10.45 – 11.30
News Games : Journalism at Play
Stéphane Natkin
Director, ENJMIN
Professor, CNAM
11.30 – 12.15
Pourquoi Lemonde.fr développe un Newsgame ?
Florent Maurin
Le Monde Interactif
Boris Razon
Chief Editor, Le Monde Interactif
Writing, Designing and Directing Across Media
Dr Christy Dena
Director, Universe Creation 101
Curator & Organiser, Transmedia Victoria
14.30 – 16.00
Workshop - Comment créer un ARG grand public ?
Eric Viennot
Workshop – Challenges in Transmedia Storytelling
Stéphane Natkin - Host
Lee Sheldon / Christy Dena
16.00 – 16.30 – Break
16.30 – 18.00
Workshop – Comment créer un ARG grand public ?- Continued
Eric Viennot
Workshop - Challenges in Transmedia Storytelling- Continued
Lee Sheldon / Christy Dena








