Thursday, May 12
12h15 – 13h00

First there was content but no features. Then there were features but no usability. Then there was usability but no experience. Then there was experience but no narrative. Applied Gaming the next step in an engagement maturity model, wherein deftly combined mechanics and narratives satisfy the need for both high usability and meaningful engagement. And as technologies blur the distinctions between online and offline — and games are decoupled from their controllers and consoles – pervasive play might even make virtual reality obsolete.

By Matthew Jensen
Co-Founder, Natron Baxter Applied Gaming