May 12: Production

THURSDAY, MAY 12th: PRODUCTION

8.00 – 8.30 – Welcome Coffee

8.30 – 8.45
Introduction of the day
Eric Gressier - Host of the day
Professor, CNAM

8.45 – 9.30
Transmedia & US Public Television
A narrative form for the age of the Network
Susana Ruiz
Co-Founder, Take Action Games
Doctoral Candidate, University of Southern California

9.30 – 10.15
Financing and Production
The Economics of Transmedia Innovation
Susana Ruiz
Co-Founder, Take Action Games
Doctoral Candidate, University of Southern California

10.15 – 10.45 – Coffee Break

10.45 – 11.30
Traditional Media & Transmedia
Traditional Media Viewed From The Web
James Bower
CEO & Founder, Numedeon – Whyville

11.30 – 12.15
Audience Engagement
Audience Engagement for Transmedia productions
Monique De Haas
CEO, Dondersteen.net

12.15 – 13.00
Engagement in Pervasive Play
Gaming Reality : The Engagement Power of Pervasive Play
Matthew Jensen
Co-Founder, Natron Baxter Applied Gaming

13.00 – 14.30 – Lunch

16.00 – 16.30 – Break